As an example, I present below the results of the biometric (eye-tracking) analysis of two profiles by an experienced recruiter. The research was conducted in connection with the development of automation of sourcing and screening processes in our Element ATS. You can read a bit more about this biometric research, and even see me in special eye-tracking equipment, here.
The results of the research are presented in the form of so-called heat maps. The study follows the recruiter’s vision during profile analysis. Thanks to this, we know in what order the candidate’s profile elements are analyzed by the recruiter and how long it takes to examine particular aspects and the full profile. You can see red spots on the heat map mark—these mark elements, on which the recruiter’s eyesight has focused the longest.
The first profile is lacking most of the important information. Recruiter analyzed the profile for about 3 seconds: